Leading Product Strategy with Clarity and Impact.
Designing with purpose — aligning insight, strategy and impact.
The Journey Behind the Work
My path began in hands-on design, but evolved into something bigger: guiding product direction. With over 15 years of experience, I’ve learned that real impact comes not from screens, but from clarity, alignment and informed decision-making.
I now focus on connecting research, metrics and teams to drive product strategy at scale.
[My Story]
Professional Experience
Postgraduate Professor – UX & Software Engineering
PUC MINAS (01/2024 – Present)
Lecturer in Usability & Inclusive Design and Usability Testing for postgraduate programs in UX Design and Software Quality Engineering.
Teach accessibility standards, UX evaluation frameworks and research methodologies applied to real-world product challenges.
Lead practical usability simulations and mentor students in translating insights into product decisions.
Senior Product Designer
DSM-Firmenich (01/2020 – Present)
Led UX strategy and end-to-end product design initiatives across digital platforms.
Structured and scaled design systems to ensure consistency and development efficiency.
Partnered with product managers and engineering teams to align user needs with business goals.
Conducted discovery processes, user research and validation cycles to support data-driven decisions.
Contributed to roadmap definition and product prioritization discussions.
Product Designer
TOTVS S/A (01/2016 – 12/2019)
Designed enterprise-level digital solutions for large-scale B2B platforms.
Led cross-functional collaboration between design, development and product teams.
Improved usability and workflow efficiency through UX optimization initiatives.
Contributed to strategic product evolution in complex ecosystems.
🏆 Awarded at Realize & Mostre for impact and innovation within product initiatives.
My Approach & Philosophy
Design as a bridge between insight, strategy and measurable impact.
User-Centered, Business-Aligned
Every initiative begins with understanding user behavior — but meaningful solutions emerge when user needs are aligned with business goals. I balance usability, accessibility and product objectives to drive sustainable outcomes.
[Certifications]
Professional Development
Product Leadership & Strategy
Digital Product Leadership — TERA
Product Strategy — TERA
AI for Product Management — TERA
AI for Product Builders — TERA
Product Discovery & Analytics
Product Discovery — TERA
Product Analytics — TERA
Data Analytics — TERA
UX Metrics 2.0 – Product Analytics — PunkMetrics
Design Sprint — TOTVS
Research & Design
UX Deep Dive: Remote Research — LinkedIn Learning
Web Accessibility & Inclusive Design — Alura
UX Designer Bootcamp — IGTI
Design Thinking - Alura
Agile & Product Foundations
Scrum Foundation Professional Certificate — CertProf
Agile & Scrum Methodologies — TOTVS
Método Ágil: Scrum, Kanban, outras metodologias - Saint Paul Escola de Negócios
Lifelong Learning | CertProf